This week I complete the conversation with Brianna MacDonald, founder of The Care Co. The Care Co is building a SaaS solution for young people and their educators, to build mental health literacy, strategies, and resilience at an early age.
In Part 2, we chat about developing go-to-market strategies in this space, what adoption of the product could look like, the next steps for the company, dream partners at a global scale, values alignment within the team, and the multi-generational impacts if Brianna’s hypotheses turn out to be true.
You can find Part 1 of our conversation here.
You can follow The Care Co on Instagram, Facebook, and Twitter.
Links
More about the ACE score from the CDC (Fact sheet)
An example of the mental health literacy component of a PDHPE curriculum from the NSW state government
Multiple global studies on the comparative decline of young persons’ mental health
Finally, another reminder of how and where Australians can access mental health resources should you need them.
Show notes
[00:02:14] - [First question] – A breakdown of school structures and where key decision makers lie
[00:04:14] - Using Sydney Catholic Schools network as an example
[00:04:56] - Using the state of California’s school districts as an example
[00:06:36] - Australian curriculums and points of leverage for entry into classrooms
[00:07:16] - Why Brianna anticipates adoption makes sense for educators
[00:08:58] - The next steps in product development
[00:09:48] - Why this has taken longer than other tech startups
[00:11:18] - Talking through The Care Co’s beta testing program
[00:13:05] - How the beta testing strategy matters in the long run
[00:13:52] - Walking the walk in terms of mental health
[00:14:54] - Trying to straddle the education industry and tech startup divide
[00:16:29] - The next hires for The Care Co
[00:17:10] - Why a Client Success role matters so much
[00:18:26] - Understanding personal strengths and weaknesses as a leader
[00:19:14] - Surrounding the business with good people
[00:20:22] - Dream partners internationally
[00:23:28] - What success looks like for the business
[00:25:29] - What a mentally healthy world looks like if The Care Co is successful
[00:29:03] - Setting a healthy example to get there
[00:32:03] - Being cognizant of poor health habits in the tech industry
[00:33:07] - Socials and contact info
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